Hold a New Tournament
Events: archery and jousting
Length: five days
Awards: first and second place
Top Prizes: unusual artifacts
Crowd: wants to see blood
Betting: official - fair odds
Other Entertainment: local bards, hired bards and trained animals
Competitors of interest:
The musclebound brute who has good odds to win.
The local favourite who has an ulterior motive for competing.
The devoted cleric who came from nowhere.
The nondescript mercenary who proves to be highly honoroble.