Hold a New Tournament
Reason: held monthly
Events: archery, throwing (javelins, etc), fencing and martial arts
Style: round robin / points-based
Length: three days
Awards: first place and an honorable mention
Top Prizes: good equipment (armor, etc)
Crowd: most interested in certain event(s)
Betting: unofficial - rigged odds
Other Entertainment: a storytelling contest and hired bards
Competitors of interest:
The arrogant knight who is very good.
The nondescript mercenary who may not be in it to win.
The foreign noble who is relatively well-known.
The tricky rogue who is rumored to not always fight fair.
The devoted cleric who is fiercly competetive.
The musclebound brute who is highly talented.
The flirtatious bard who has little practical skill.