Hold a New Tournament
Reason: held monthly
Events: martial arts, jousting and throwing (javelins, etc)
Style: round robin / points-based
Length: one day
Awards: first place and an honorable mention
Top Prizes: contest-related (eg, horses for jousting)
Crowd: will applaud any good effort
Betting: unofficial - almost encouraged
Other Entertainment: professional hecklers and magic shows
Competitors of interest:
The hulking barbarian who is suspected of cheating.
The tricky rogue who is frighteningly fast.
The precocious commoner who may not be in it to win.
The wandering fighter who is surprisingly agile.
The disgraced noble who will do anything to win.