Hold a New Tournament
Reason: held seasonally
Events: throwing (javelins, etc), martial arts, melee fighting, archery and team fighting
Length: several days
Awards: first, second and third place
Top Prizes: enchanted equipment
Betting: official - rigged odds
Other Entertainment: trained animals and hired bards
Competitors of interest:
The arrogant knight who is suspected of cheating.
The mysterious stranger who is rumored to not always fight fair.
The devoted cleric who is relatively well-known.
The gangly youth who is all talk.
The determined youth who will do anything to win.
The foreign noble who is surprisingly agile.