Hold a New Tournament
Reason: religious holiday
Events: team fighting and martial arts
Style: round robin / points-based
Length: nearly a week
Awards: first and second place
Top Prizes: good equipment (armor, etc)
Betting: unofficial - fair odds
Other Entertainment: magic shows, hired bards, acrobats and jugglers and parades
Competitors of interest:
The gangly youth who has little practical skill.
The nondescript mercenary who is relatively well-known.
The disgraced noble who practices an usual style.