Hold a New Tournament
Events: team fighting, races and jousting
Style: round robin / points-based
Length: over a week
Awards: first place winner(s)
Top Prizes: unusual artifacts
Crowd: wants to see blood
Betting: unofficial - rigged odds
Other Entertainment: magic shows, hired bards, staged exhibitions and musical contest(s)
Competitors of interest:
The cheerful fighter who has an ulterior motive for competing.
The menacing sorceror who proves to be highly honoroble.
The determined youth who has more wit than skill.