Hold a New Tournament
Reason: sponsored by an individual
Events: races, magical duels, martial arts and jousting
Length: one day
Awards: first place and an honorable mention
Top Prizes: moderate sums of money
Crowd: wants to see blood
Betting: unofficial - fair odds
Other Entertainment: local bards, trained animals, hired bards and parades
Competitors of interest:
The charismatic warrior who came from nowhere.
The gangly youth who will do anything to win.
The foreign noble who is surprisingly agile.