Hold a New Tournament
Reason: religious holiday
Events: races, throwing (javelins, etc) and melee fighting
Style: round robin / points-based
Length: nearly a week
Awards: first place winner(s)
Top Prizes: small sums of money
Crowd: locals and foreigners
Betting: unofficial - rigged odds
Other Entertainment: acrobats and jugglers, musical contest(s) and local bards
Competitors of interest:
The local favourite who may not be in it to win.
The cheerful fighter who desperately needs the prize.
The menacing sorceror who is rumored to not always fight fair.
The mysterious stranger who is fiercly competetive.
The proud youth who has already made a few enemies.
The hulking barbarian who will do anything to win.