Hold a New Tournament
Reason: held monthly
Events: jousting, archery, throwing (javelins, etc), races and melee fighting
Length: about a week
Awards: first place and an honorable mention
Top Prizes: largely symbolic (trophies, etc)
Crowd: full of hecklers
Betting: unofficial - discouraged
Other Entertainment: professional hecklers, local bards, trained animals and acrobats and jugglers
Competitors of interest:
The musclebound brute who is a long shot to win.
The tricky rogue who will do anything to win.
The mysterious stranger who knows quite a few unorthodox tricks.
The gangly youth who has an ulterior motive for competing.