Hold a New Tournament
Reason: religious holiday
Events: magical duels, races, melee fighting, martial arts and throwing (javelins, etc)
Style: round robin / points-based
Length: one week
Awards: first place winner(s)
Top Prizes: expensive equipment (plate mail, etc)
Crowd: has an influence on the judges
Other Entertainment: hired bards and acrobats and jugglers
Competitors of interest:
The disgraced noble who is surprisingly agile.
The jaded warrior who practices an usual style.
The hulking barbarian who has already made a few enemies.
The gangly youth who is all talk.
The odd foreigner who is frighteningly fast.