Hold a New Tournament
Reason: held seasonally
Events: martial arts, jousting, archery, magical duels and fencing
Length: about a week
Awards: first place and an honorable mention
Top Prizes: unusual artifacts
Betting: official - fair odds
Other Entertainment: professional hecklers, musical contest(s) and parades
Competitors of interest:
The musclebound brute who is highly talented.
The wandering fighter who has already made a few enemies.
The devoted cleric who is surprisingly agile.
The odd foreigner who desperately needs the prize.
The foreign noble who has an ulterior motive for competing.
The jaded warrior who is suspected of cheating.
The flirtatious bard who has good odds to win.