Hold a New Tournament
Events: team fighting and martial arts
Length: three days
Awards: first place and an honorable mention
Top Prizes: contest-related (eg, horses for jousting)
Crowd: has an influence on the judges
Betting: unofficial - rigged odds
Other Entertainment: local bards and parades
Competitors of interest:
The showy mage who is very good.
The determined youth who has already made a few enemies.
The jaded warrior who is rumored to not always fight fair.
The arrogant knight who desperately needs the prize.
The mysterious stranger who is frighteningly fast.