Hold a New Tournament
Reason: sponsored by an organization
Events: magical duels, jousting and throwing (javelins, etc)
Length: two days
Awards: first place winner(s)
Top Prizes: moderate sums of money
Crowd: mostly intoxicated
Betting: official - rigged odds
Other Entertainment: hired bards and trained animals
Competitors of interest:
The disgraced noble who practices an usual style.
The musclebound brute who is rumored to not always fight fair.
The devoted cleric who desperately needs the prize.