Hold a New Tournament
Reason: sponsored by an individual
Events: throwing (javelins, etc), melee fighting, fencing and magical duels
Length: two days
Awards: first, second and third place
Top Prizes: enchanted equipment
Crowd: locals and foreigners
Betting: unofficial - rigged odds
Other Entertainment: hired bards and professional hecklers
Competitors of interest:
The cheerful fighter who has many rivals.
The proud youth who is relatively well-known.
The devoted cleric who has quite a few fans.
The arrogant knight who is suspected of cheating.