Hold a New Tournament
Reason: festival
Events: melee fighting, fencing and team fighting
Style: round robin / points-based
Length: over a week
Awards: first, second and third place
Top Prizes: unusual artifacts
Crowd: enthusiastic
Betting: unofficial - discouraged
Other Entertainment: professional hecklers, musical contest(s) and magic shows
Competitors of interest:
The mysterious stranger who is frighteningly fast.
The nondescript mercenary who has already made a few enemies.
The proud youth who desperately needs the prize.