Hold a New Tournament
Events: archery, melee fighting and magical duels
Style: round robin / points-based
Length: several days
Awards: first place winner(s)
Top Prizes: unusual artifacts
Crowd: most interested in certain event(s)
Betting: unofficial - discouraged
Other Entertainment: trained animals, a storytelling contest and parades
Competitors of interest:
The arrogant knight who is highly talented.
The wandering fighter who has quite a few fans.
The jaded warrior who will do anything to win.
The hulking barbarian who is relatively well-known.