Hold a New Tournament
Reason: sponsored by an individual
Events: throwing (javelins, etc) and martial arts
Length: one week
Awards: first and second place
Top Prizes: large sums of money
Crowd: wants to see blood
Betting: unofficial - heavily punished
Other Entertainment: magic shows, musical contest(s), hired bards and parades
Competitors of interest:
The tricky rogue who is relatively well-known.
The showy mage who has already made a few enemies.
The musclebound brute who is surprisingly agile.
The nondescript mercenary who is suspected of cheating.
The menacing sorceror who is all talk.
The charismatic warrior who is fiercly competetive.
The precocious commoner who is frighteningly fast.