Hold a New Tournament
Reason: held monthly
Events: throwing (javelins, etc), team fighting, fencing and martial arts
Length: three days
Awards: first and second place
Top Prizes: enchanted equipment
Crowd: mostly intoxicated
Other Entertainment: a storytelling contest, staged exhibitions, musical contest(s) and acrobats and jugglers
Competitors of interest:
The showy mage who knows quite a few unorthodox tricks.
The menacing sorceror who has quite a few fans.
The jaded warrior who has an ulterior motive for competing.