Hold a New Tournament
Reason: held bi-annually
Events: archery, magical duels, melee fighting, jousting and fencing
Length: several days
Awards: first place winner(s)
Top Prizes: large sums of money
Crowd: wants to see blood
Other Entertainment: acrobats and jugglers, hired bards and staged exhibitions
Competitors of interest:
The odd foreigner who practices an usual style.
The devoted cleric who has little practical skill.
The menacing sorceror who is surprisingly agile.
The tricky rogue who has an ulterior motive for competing.
The local favourite who came from nowhere.